OnRe isn’t just a name — it’s a purpose-built brand signaling a new era for on-chain reinsurance. From our visual identity to our platform architecture, every detail is crafted to reflect our mission: delivering uncorrelated, consistent real-world reinsurance returns to crypto capital markets, at scale.
The Name
OnRe stands for on-chain reinsurance. It’s direct, unambiguous, and says exactly what we do — by design. We’re building a category-defining brand, positioned to lead the conversation around capital efficiency, scalable yield, and real-world risk.
The Breakdown
The Logo
Our new logo, designed with Zypsy, is a strong, all-caps wordmark. The “O” is more than just a letter — it’s a standalone symbol that acts as a toggle, symbolizing the shift from closed, opaque markets to open, accessible financial systems. The concept is grounded in three core ideas:
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Seamless Collaboration — Reflecting the interconnected, transparent nature of on-chain risk management.
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Smart Contracts — A nod to the technology powering our product.
The Letter “O” — Versatile and foundational, anchoring our brand across every product and platform.
The Platform
OnRe is a single, focused product — one asset class, one yield, and one clear mission. We’ve eliminated unnecessary complexity to create a streamlined, scalable way to deploy capital and access returns.
The App
The OnRe app brings capital, risk, and yield together in a clean, focused interface. Connect your wallet, deposit USDC, and mint ONe — no clutter, no complex flows. Just direct access to real-world reinsurance returns.
The Website
We built onre.finance from the ground up to lead with what matters: uncorrelated, real-world yield. Navigation is intuitive and structured by role, whether you’re allocating capital, placing risk, or just exploring the space. We rebuilt our documentation, streamlined our FAQ, and created a user experience that gets you to the information you need, faster.
The Design System
Our design system is intentionally minimal. It’s bold, clear, and built for scale. Fewer colors, clean typography, and more space help create a modern, functional aesthetic that supports the product without overwhelming it. It’s about clarity and confidence, making it easier to understand what OnRe is and how it works, right from the start.
Why it Matters
We’ve created a brand that’s confident, direct, and built to scale alongside our ambitions. We’re here to change how people engage with reinsurance — and we’re excited to share it.
Explore more → onre.finance.
